Robin Hood was a legend who robbed from the rich and donated it to the poor. Ring a bell? This technique refers to seeking a plethora of blogs in any niche, filter for famous and not so famous ones. The famous ones are loaded with top notch content and the latter ones are not.
So, this technique means taking the content ideas from the top blogs and giving them away to the not so famous blogs for business guest posting. You don’t need to steal it, you just need to spin up the content so as to give it a unique edge.